I'm a product marketer with over 7 years of marketing experience. My passion lies in creatively bringing complex technology solutions to life through captivating storytelling that builds awareness and hits home. 

Currently, I'm steering the product marketing strategy for our entire data security product portfolio, which I find both thrilling and rewarding.

Before transitioning to product marketing, I specialized in marketing automation, focusing on Marketo. This experience laid the foundation for understanding the critical need for strong demand generation and ignited my passion for product marketing. The ability to creatively position products and connect with prospects and customers on a deeper level inspires me every day.

I hold a Bachelor's degree in Marketing from the University of Ottawa. I was selected for an internship program (co-op) that required gaining marketing experience in various industries, including banking and finance, government, non-profits, and technology start-ups.

Want to connect? Don't hesitate to get in touch with me at: valeriemayer26@gmail.com ✍️

Voltage Fusion is our fastest-growing  cloud product group, and its significant potential has driven us to collaborate closely with our go-to-market team to highlight its value. For the fiscal year 2024, our strategic marketing efforts have paid off, surpassing our marketing-sourced pipeline goals globally.

For blogs that highlight the key value to customers from recent releases, visit my author profile on the OpenText blog: Valerie Mayer’s Author Profile.

With the adoption of GenAI, companies must have a deep understanding of their data. As we continue to innovate our Voltage Fusion data security cloud platform, we remain mindful of the ongoing challenges faced by our target audience and where we differentiate ourselves in the market. 

To address this, we have refined our messaging to position Voltage Fusion as the go-to solution for enabling trusted AI. For more details, check out my blog where I discuss our market differentiation in this new era.

To boost brand awareness around our data protection products, we crafted an engaging animated video that presented our offer in a simple yet compelling way. 

This video garnered enthusiastic feedback from Sales, Product, and the broader Marketing team, and even our EVP highlighted its success. With over 2.2 million views, it was a groundbreaking piece that revolutionized how we communicate our value proposition to the market.

Our data protection products integrate with key partners to enable customers to secure their data across various environments, including Google BigQuery, Snowflake, AWS Redshift, and more. I led the product launches for these integrations, which involved crafting press releases, managing customer communications, and, in select cases, featuring early adopters in upcoming case studies.

The press release I authored for our Google BigQuery integration was particularly well-received, earning praise from our VP of Product and Marketing for its clarity and minimal revisions.